Digital Tree Sculpture Lets Loved Ones Post Pictures To Airport Travelers

Digital Tree Sculpture Lets Loved Ones Post Pictures To Airport Travelers

The social network connectivity and revitalizing design of this installation comes as boon to stressed out flyers.

Keerthana Jagadeesh
  • 21 june 2013

Singapore’s Changi Airport, in partnership with LG Electronics, unveiled a ‘Social Tree’ that allows travelers to connect with their friends and family. The airport has won praise and accolades, including the Skytrax 2013 World’s Best Airport award. The ‘Social Tree’ is the latest technological addition to the aiport’s already impressive offering of first class entertainment and connectivity facilities.


The tree is a towering 8.7m high and 11.1m wide and is composed of 64 LG screens that wrap around the top of the tree in a 360 degree fashion. The display screens feature images of Singapore’s landscape and photos uploaded by travellers. People can share photos and videos from their Facebooks to the ‘Social Tree’s display screens. Travellers don’t need phones or laptops to send videos or photographs to loved ones since the ‘Social Tree’ has built-in cameras.

Commenting on the purpose of the ‘Social Tree’, Changi Aiport‘s VP, Mr Yeo Kia Thye, said:

We live in a world where digital communities form part of our everyday life. We see hope to see The Social Tree grow into a digital community at Changi Airport, offering a connection over time for our passengers who may pass through Changi many times in their lives. It also provides a social element for our more than 52 million passengers each year to reach out to family and friends.

The purpose of the hi-tech installation seems to be more about the idea of travel, nostalgia and the need to stay connected when you’re away from family. Since Changi Airport connects thousands of passengers to over 240 cities in some 60 countries, a social and digital community in its midst comes as a boon to stressed out travellers.

Changi Aiport


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