Gaze-Activated Dress Lights Up When Looked At [Video]

Gaze-Activated Dress Lights Up When Looked At [Video]

Organic dresses use eye-tracking technology to provide an interactive experience.

Ross Brooks
  • 19 june 2013

(No)where (Now)here is a collection of two dresses that light up in the dark, but only for as long as someone is looking directly at them. Otherwise, they fade away into obscurity.

The dresses are the creation of Ying Gao – a Montreal-based fashion designer who is also a professor at L’Université du Québec à Montréal (UQAM).


Made from organza and PVDF – the combination of plastic and such a shear fabric give the dresses an organic texture in the daylight. The photo-luminescent thread and latest eye-tracking technology embedded into the dress are what allow it to light up when someone’s eyes rest on it’s stunning design.

The project was inspired by the essay entitled “Esthétique de la disparition” (The aesthetic of disappearance), by Paul Virilio (1979). Exploring the idea of appearing and disappearing again within a short space of time.


The dress could also be compared to glowing jellyfish that dwell deep in the ocean. Non-existent to anyone above the surface of the water, but when they migrate to the surface and glow in the middle of the night, their presence is suddenly impossible to deny.

Here you can see the dresses in motion, resembling living creatures in no small way:

(No)where (Now)here


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