How The Live Concert Experience Is Changing Drastically
New mobile technologies are changing the way we experience, and what we expect from, our favorite performers on stage.
- 30 june 2013
Summer is in full swing and that means thousands of festivals and concerts are entertaining people across the globe. Despite changes in the way people are consuming virtually every other form of entertainment and media, live shows has more or less remained the same. Sure, there may be better pyrotechnics, lasers lights and stadium sound systems year after year, but the concert going experience is ripe for technological innovation.
When you’re at a concert, it’s hard not to feel like you’re part of a big shared experience, so much so that’s it’s hard to describe to someone that wasn’t there. Things like the roar of the audience during the encore, how connected your felt to the crowd when you looked out on a sea of waving lighters and phones in the air, and even the camaraderie of tossing around beach balls (and sometimes your fellow concertgoers) can’t readily be replicated elsewhere, but what if it could be made better? Imagine if all of these singular acts were synchronized to the sound and light show?
That’s exactly the experience that the Wham City Lights app creates. By encouraging the audience to download the app prior to the concert, artists can create a light show on participants’ phones synchronized to the music through audio ‘calibration tones,’ which allows the artist to communicate and control the phones from the stage. The effect with hundreds or thousands of phones held aloft, all blinking and changing color in unison, is quite spectacular as you can see in the video below.
A technology like this not only makes concerts more participatory and dazzling, but it could also be adopted for marketing stunts like flashmobs of phones that all light up with a message, similar to how football marching bands reform themselves into different shapes, only with people holding up color-changing phones instead. Imagine standing on stage or watching from home and seeing a formation of people suddenly light up with changing colors and lights, showing animations or even scrolling text.
To read more about how the live concert experience is changing, read the full article here at iQ by Intel.
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