They say smells can bring us to places based on our memories. What happens if we wear scents that are inspired by actual places?
Perfume brand Bex London has created four scents that are inspired by landmark zip codes in London. The scents are unisex and named after the zip codes that they represent.
Londoner SE1 recalls the Thameside spice wharf, while N6 has English fruit and pink pepper and bergamot. EC2 brings lime, lemon, grapefruit and juniper berry into the mix while W1X has the more feminine scents of rose, iris and jasmine with precious woods and vanilla.
Bex London was founded by Rebecca Goswell who worked with Francois Robert, a 4th generation perfumer, to create the unique fragrances.