Mad Men’s Sterling Cooper & Partners Reveal New Logo

After the conclusion of last week’s “Mad Men,” AMC sent journalists a press release from the fictional agency.

Founded in 1968, Sterling Cooper & Partners (SC&P) is one of the leading ad agencies in New York, NY and is the result of a merger between Sterling Cooper Draper Pryce (est. 1963) and previous competitor Cutler Gleason and Chaough. After the conclusion of last Sunday night’s episode, AMC issued a ‘press release’ sent out by Mad Men’s Peggy Olsen that comments on the newly rebranded agency.

With a new logo “SC&P”, the rebrand honors the company’s original partners Bertram Cooper and Roger Sterling Sr. The agency introduced its new logo through a press release. No design credit was given. “A name can mean a new beginning, a chance to see yourself as you would dream to be, and to leave the baggage you have accumulated over the years behind,” SC&P partner Don Draper said in the statement. “At least that’s been my observation.”

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