Book Covers Transform Into Packages To Send To The Homeless

The 'Mailbooks for Good' project was created by agency BMF in a partnership with publisher Random House.

Emma Hutchings
Emma Hutchings on June 12, 2013.

In a partnership with the book publisher Random House Australia, creative agency BMF devised the ‘Mailbooks for Good’ initiative, which encourages donations of books. Specially-designed dust jackets enable readers to mail the books to charity when they are finished with them.

Covers Transform Into Prepaid Packages To Send Books To The Homeless

The covers can be turned inside out and transformed into pre-paid, addressed parcels. Readers simply open out the dust jacket, fold it around the book with the envelope side facing out and remove the protective paper from the adhesive on the flaps to seal the Mailbook. Then all they need to do is drop it in their nearest mailbox.

They are sent directly to The Footpath Library, which provides books for homeless and disadvantaged Australians, where they are distributed to those in need.

Covers Transform Into Prepaid Packages To Send Books To The Homeless

‘Mailbooks for Good’ is an innovation in book publishing, with a range of titles currently available in Gleebooks stores in Sydney, and a nationwide release in the works. You can check out the case study video below to learn more about this initiative:


TOPICS: Media & Publishing
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Emma Hutchings is a regular contributor to Emma is a Film Studies graduate and freelance writer based in the UK. Her favourite topics are film, tv & gaming.