In a partnership with the book publisher Random House Australia, creative agency BMF devised the ‘Mailbooks for Good’ initiative, which encourages donations of books. Specially-designed dust jackets enable readers to mail the books to charity when they are finished with them.
The covers can be turned inside out and transformed into pre-paid, addressed parcels. Readers simply open out the dust jacket, fold it around the book with the envelope side facing out and remove the protective paper from the adhesive on the flaps to seal the Mailbook. Then all they need to do is drop it in their nearest mailbox.
They are sent directly to The Footpath Library, which provides books for homeless and disadvantaged Australians, where they are distributed to those in need.
‘Mailbooks for Good’ is an innovation in book publishing, with a range of titles currently available in Gleebooks stores in Sydney, and a nationwide release in the works. You can check out the case study video below to learn more about this initiative: