Startup Curalate has built a database of images from the social network and found characteristics that seem to determine whether a Pin will be popular or not.
Marketing and analytics suite Curalate has built a database of millions of images shared on Pinterest. Taking a sample of 500,000, they distilled from them several characteristics that seem to determine whether a Pin will be popular or not.
Wired asked them to identify the ideal picture that best combines these characteristics, and they selected cooking show host Paula Deen’s image of ‘Aunt Peggy’s Cucumber, Tomato and Onion Salad Recipe’.
The characteristics include elements like the lack of human faces, little background, multiple colors, lots of red, moderate light and color, and portrait style orientation.
These were found in Pinterest’s popular images, including Paula Deen’s salad. In the future, companies including Curalate may be able to predict image performance as soon as they are uploaded to sites like Pinterest.