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Nike Projects Laser Beam Soccer Fields Onto City Streets [Video]

Nike Projects Laser Beam Soccer Fields Onto City Streets [Video]
Advertising

The sports brand creates places to play for kids and adults who don't have access to proper facilities.

Ross Brooks
  • 20 june 2013

Finding somewhere to kick a ball around in the city can be a challenge, which is why Nike paired with Doubleyou to make things easier for soccer players around the world using a laser-projected pitch.

Using an app, soccer players with nowhere to play in the city could request a visit from the company’s laser-equipped van. The van’s specialised crane would then be raised above an open area of space, before projecting the digital soccer field onto the urban landscape.

nike-laser-soccer-field

A pair of small nets were then unloaded to complete the venue, turning an initially barren urban area into a lively game of soccer. Not only is the idea fun, but it gives kids and teenagers without access to the right facilities a chance to hone their skills wherever they can find the space.

Here’s a game in action:

Nike

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+#technology
+Advertising
+Automotive
+children
+cities
+city living
+consumer goods
+Electronics & Gadgets
+fashion / apparel
+fitness
+fitness / sport
+football
+lasers
+nike
+Retail
+soccer
+Sports
+Sports & Fitness
+technology
+Urban
+Youth
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