The sports brand creates places to play for kids and adults who don’t have access to proper facilities.
Finding somewhere to kick a ball around in the city can be a challenge, which is why Nike paired with Doubleyou to make things easier for soccer players around the world using a laser-projected pitch.
Using an app, soccer players with nowhere to play in the city could request a visit from the company’s laser-equipped van. The van’s specialised crane would then be raised above an open area of space, before projecting the digital soccer field onto the urban landscape.
A pair of small nets were then unloaded to complete the venue, turning an initially barren urban area into a lively game of soccer. Not only is the idea fun, but it gives kids and teenagers without access to the right facilities a chance to hone their skills wherever they can find the space.
Here’s a game in action: