Environmental non-profit creates beauty shots of pollution to bring awareness to the ocean plastic problem.
At a glance, these photographs appear to be an advertisement for surfing, but look inside the turquoise water and the streamlined aquatic beauty you’ll see the plastic bottles littering the shot. The photos are part of a campaign by Surfrider Foundation, a non-profit organization that works to protection the world’s waters, to highlight the global issue of ocean plastic pollution.
According to campaign, 90% of all material floating in the ocean is plastic, and every square mile of ocean contains 46,000 pieces of the pollutant. With the majority of the debris floating in international waters, no one is taking responsibility, so Surfrider Foundation teamed with Arnold Furnace and Cream Studios to bring awareness and put all that pollution into context.
The pictures of surfers were blended together with actual shots of plastic floating in the waters to create a surreal image of how those seemingly pristine turquoise waters are actually filthy. Brendan Donohoe, director of Surfrider Foundation, said:
Not only does this campaign graphically, yet subtly, show the pure carelessness confronting wave and beach management, it cleverly pulls it back to the individual action that can create the change required. Plastic poisons oceans, waves, beaches and creatures, including surfers. Now let’s stop chucking and start cleaning.