menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Plastic Bottles Litter Glamorous Surfing Pics

Plastic Bottles Litter Glamorous Surfing Pics

Environmental non-profit creates beauty shots of pollution to bring awareness to the ocean plastic problem.

Daniela Walker

At a glance, these photographs appear to be an advertisement for surfing, but look inside the turquoise water and the streamlined aquatic beauty you’ll see the plastic bottles littering the shot. The photos are part of a campaign by Surfrider Foundation, a non-profit organization that works to protection the world’s waters, to highlight the global issue of ocean plastic pollution.

surfrider-plastic-ocean-pollution

According to campaign, 90% of all material floating in the ocean is plastic, and every square mile of ocean contains 46,000 pieces of the pollutant. With the majority of the debris floating in international waters, no one is taking responsibility, so Surfrider Foundation teamed with Arnold Furnace and Cream Studios to bring awareness and put all that pollution into context.

surfrider-plastic-ocean-pollution2

The pictures of surfers were blended together with actual shots of plastic floating in the waters to create a surreal image of how those seemingly pristine turquoise waters are actually filthy. Brendan Donohoe, director of Surfrider Foundation, said:

Not only does this campaign graphically, yet subtly, show the pure carelessness confronting wave and beach management, it cleverly pulls it back to the individual action that can create the change required. Plastic poisons oceans, waves, beaches and creatures, including surfers.  Now let’s stop chucking and start cleaning.

Surfrider Foundation

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store