Hoping to target older men and women, an optician in South Korea created a way to easily alert people to their failing eyesight.
Hoping to target middle-aged and elderly men and women, the Seoul-based advertising agency Black Pearl Creative created an innovative business card for a small optician in South Korea.
Ads of the World shows that the self-optometry business card for Myund Dong Optician’s doubles as an eye test. The card turns into an eyesight chart, enabling people to hold it out in front of them to check their vision.
This campaign was able to succeed despite the advertiser’s limited budget and the fact that the older people in the area don’t acknowledge their eyesight problems and are accustomed to their poor vision.
Five hundred cards were printed and delivered to the surrounding business district. They helped encourage people to go to the optician’s, as over 90% of the residents visited within one month.