Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

P Diddy To Launch His Own MTV

P Diddy To Launch His Own MTV

Revolt TV will be a multiplatform channel, airing on broadcast, online and on mobile.


Powered by article titled “P Diddy to launch cable music channel Revolt TV” was written by John Reynolds, for on Wednesday 19th June 2013 12.35 UTC

Sean “P Diddy” Combs is to launch a cable music channel, Revolt TV, which he claims will be the “first channel of the social media age” and fill the gap left by MTV after it stopped playing music videos seven years ago.

The US hip-hop star turned entrepreneur said Revolt TV will cover music in a journalistic way and “celebrate creative and cinematography”.

Revolt TV will be multiplatform running across broadcast, online and mobile, and is expected to launch later this year. It will be a dedicated music channel, showing US and international artists, established and new acts.

Combs said he believed the new channel can replace MTV, which in the past 10 years has cut back on playing music videos as such content has become more widely watched online.

Combs announced details of Revolt TV at the Cannes Lions International Festival of Creativity on Wednesday, to an audience of industry executives, who he asked for support to help fund the channel.

“I would say this journey started me for seven years ago when MTV stopped playing music and that had huge impact on the future of music,” he said. “The music started to become safe. We didn’t have the experience I had when I grew up, whether it be Led Zeppelin or Janice Joplin. There was no longer a platform for music artists to trust with their creativity.

“There was also no place that was covering music in the way that if you follow sports you go to ESPN, or like CNN with news, but with music you were just thrown into the abyss. We will cover music in a journalistic way, covering it in a way in that it has not been covered before, and we will celebrate creative and cinematography.”

Combs claimed Revolt TV will be the first dedicated music channel of the digital age.

US cable giant Comcast will show the channel on some of its network, while Time Warner is also thought to be in interested in offering it a platform.

Combs’s other business ventures outside of music include drinks and fragrances.

• To contact the MediaGuardian news desk email or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly “for publication”.

• To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook



 © Guardian News & Media Limited 2010

Published via the Guardian News Feed plugin for WordPress.

Post Image
Read More Tap to Expand

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store