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McDonalds’ Releases Happy Meal Boxes That Double As Intricate Paper Sculptures [Pics]

McDonalds’ Releases Happy Meal Boxes That Double As Intricate Paper Sculptures [Pics]
Design

Detailed dioramas are the latest advertising effort aimed at promoting reading in young children.

Ross Brooks
  • 26 june 2013

In an effort to promote reading and the natural world, the fast food chain has employed the skills of illustrator Helen Musselwhite to create a series of paper sculptures for their Happy Meal boxes.

Machester-based Musselwhite prefers to work with paper, creating highly-detailed and life-like sculptures.

happy-meal-paper-scultpures-2

Looking at many of the pieces, it’s hard to fully appreciate the intricacy of them, even being fooled into thinking some of them are simply printed on to the boxes.

The project has yet to be released to the public but you can see some pictures of her designs in the gallery below.

McDonalds

+#design
+Advertising
+children
+Design
+drink
+Food
+leo burnett
+mcdonalds
+paper sculptures
+work
+Youth
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