New York’s Beaches Get Rebranded For A Post-Sandy Summer [Pics]

New York’s Beaches Get Rebranded For A Post-Sandy Summer [Pics]

Pentagram created new signs and graphics for the city's beaches as part of the restoration effort that highlight environmental landmarks.

Leah Gonzalez
  • 14 june 2013

Hurricane Sandy left New York’s beaches in a state of disaster. Boardwalks were destroyed and sand was washed away and displaced everywhere. The mayor’s office, the city’s parks and recreation and design and construction departments worked for months to re-open the city’s eight public beaches on Memorial Day, but there are still more work to be done, especially on the boardwalks.


As part of the restoration program, Paula Scher of design consultancy firm Pentagram created a series of yellow and blue signage and environmental graphics that introduced each beach. The signs included location markers, images and special typography. Pentagram worked with a team of architects and designers on the project, and the challenge for them was to create something that would help encourage people to go back to the beaches even if the boardwalks were gone.


The city has yet to bring back the boardwalks and the new signs help bring the focus back to the beaches and also help people find where they are in relation to the city streets and beaches since a lot has changed since Hurricane Sandy.

Pentagram was also the firm that redesigned the identity and signage standards of New York City Department of Parks and Recreation.

See more photos of the new signs below.




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