Instrument allows people to tweet musical numbers as a way to promote city-wide art initiative.
From June 1st through June 16th, 88 pianos (one for each key on a instrument) are being placed throughout NYC’s five boroughs by the non-profit organization Sing for Hope. Formally known as Pop Up Pianos, the project’s creators were driven by the vision of “Art for All” and engaged a select group of artists to customize their own unique piano to be a part of the public art installation.
As part of an effort to promote the organization’s efforts , yogurt brand and Sing for Hope supporters Chobani showed off one very special piano, Stanley, in front of their flagship store in SoHo last Friday.
Created by the creative agency Digital Kitchen, Stanley is an interactive piano that takes music requests via Twitter. Using the Twitter handle @stanleypiano, users could tweet a song they would like Stanley to perform and it would be added to a queue. When Stanley is about to perform a song, a notification is sent out to the person who made the request via Twitter, inviting them to listen to a live stream of the track. The piano can also take requests in person, allowing passersby to request songs without the need to login to their social media accounts.
The piano is capable of playing “hundreds of songs” with more being added as they are requested.
Check out one of the 88 unique pianos in any one of the following locations:
Manhattan – Astor Place, Central Park, South Street Seaport
Brooklyn – Brooklyn Navy Yard, Coney Island, Irving Square, Prospect Park
Bronx – Joyce Kilmer Park, Pelham Bay Park, St. Mary’s Playground
Queens – Astoria Park, Flushing Town Hall, Jackson Heights
Staten Island – Clove Lake Park, Snug Harbor, Staten Island Ferry Terminal