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Stella Artois Ad Only Appears In Warm Weather

Stella Artois Ad Only Appears In Warm Weather

The drink brand launched a weather-activated ad campaign with ads appearing only during high temperatures.

Leah Gonzalez

The latest UK ad campaign of drink brand Stella Artois Cidre consists of ads that will only appear when there’s a 2-degree rise in temperature above the national average.

The weather-activated ad campaign, which was created with Liveposter and Posterscope, works on a scheduling system connected to digital out-of-home ad spaces. The ads turns on and off based on real-time readings from a weather data plug-in. That means the ads will only show in warm weather in that particular location and won’t appear in areas with lower temperature or rainy weather.

The ads are part of a larger summer campaign by Anheuser-Busch InBev and it is the first time for the global brewer to employ weather-activated and location-based ads in real time. AB InBev plans to use the same approach with its other brands like Budweiser and Beck’s, depending on the success of the campaign.

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Stella Artois

 

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