Last month , the innovative revolving retail space STORY presented a dialogue on design for their 10th story. For their summer concept, STORY presents HIS Story, an installation of 140 brands focused on men’s fashion and grooming products.
STORY teams up with Details magazine to create an experiential dialogue about men’s grooming and style. The retail store will feature Editor’s Picks and will spotlight brands and products from Kiehls, Alessi, Malin + Goetz, WANT Les Essentials de la Vie, Diptyque and more.
To complete the experience for the men, there will be complimentary in-store shaves by Proctor & Gamble grooming authorities Gillette, Braun, and Old Spice. The shaving station, which will be open on select hours from Thursdays to Sundays, will be manned by Lower East Side barber shop Franks Chop Shop.
HIS Story will also include a curated collection of summer essentials by Birchbox Man, as well as in-store events like Pitch Night for designers.
Although the summer concept is focused on men’s fashion and products, women will also find a range of products ‘made by him for her’ at the store.
HIS Story will be open daily through July 7th. View more images of the retail space below.