Installation Simulates An NYC Subway Ride, But Better


Designer Garson Yu creates a multi-sensory journey that tells the store of New York City.

Laura Feinstein
  • 14 june 2013

If you’ve ever been to NYC, you know riding the subway isn’t exactly a joy. Between the overcrowding, and in summer: the exotic smells, most true New Yorkers try to spend as little time as possible with the MTA. That’s why credit must given to multimedia designer Garson Yu, who recently transformed New York’s famous Pier 57 into a high-energy, interactive subway ride from Elmhurst, to Coney Island and beyond. Called T.I.N.Y. (The Interactive New York ), Yu offers visitors an exciting sensory journey through the NYC underground.  Yu, whose impressive resume includes motion graphics work on The Walking Dead and 300 (among many others), wants viewers to walk away with “an immersive experience of sound and sight.” Recently when we spoke to Yu, he told us a little bit more about the conceptualization of T.I.N.Y., as well as his artistic process.

In creating the installation, Yu hoped T.I.N.Y allow visitors:

[A] Fun interaction with the video, and the ability to express themselves with their own voice. I also hope to connect with the viewer on a more personal emotional level. The abstract imagery in the video are based on subjects that I remember from the 80’s when I was in NYC. I recreated those moments from my memory and put them in the context of a moving train. At the beginning of my career, I saw myself as a little boy in a big city looking to catch a train. I didn’t feel that I could catch it in my art career and I had to leave NYC so I could try to catch another train. In sharing my memories with others I hope it connects with them and makes them think of memories of their own.

When we asked about how working on an installation differed from working on a film, he replied thoughtfully:

I still see my installation like working on a movie. I always like to stay with the narrative. Storytelling. Only story will give soul to an art installation. When I work on a movie I design and create content that is contained within a picture frame. But for an installation, I deal with the environment and deal with the physicality of the object and space. Viewers walk in a physical space over time. To choreograph video images on different screens and connect them all to complete a narrative is a challenging task. I guess working on a movie is one screen but what I did with T.I.N.Y. is 8 screens synchronized together to connect a story. It is a different thing.

Though Yu still continuously finds inspiration in the sights and sounds around him, he’s now working on a 3D mapped project of Hollywood that seems to be taking up much of his time.

For those interest in visiting, T.I.N.Y will be on display at the Pier 57 marina space till June 16th.

While Yu’s installation will only be viewable for one more week, a pop-up market at the marina, open all summer, will feature Fletcher’s Brooklyn Barbecue, Butcher’s Daughter, Van Leeuwen Ice Cream, Cold Process Coffee, Soludos Espadrilles and Grey Area providing a nice foodie haven in an area of New York notorious for its slim dining choices, but excellent riverfront views.

Click through to see more images from the event:

Garson Yu/ yU+co


Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

Retail Today

Crafting The Personalized Retail Experience

Marriott International's Christopher Baer shares insights into how the hospitality company is strategizing customer service

Experiential Marketing Today

Zagat's Cafe Offers Tiny Replicas Of Classic NYC Dishes

The restaurant rating service created buzz for its new guide and app by opening a tiny food cafe


Get PSFK's Related Report: Future of Retail 2017

See All
Children Today

Experience The White House In Augmented Reality Using A $1 Bill

1600 Pennsylvania Ave. is an AR app designed to help people learn about the history and significance of the United State's capital building

Related Expert

Erik Eliason

Temporary Retail Expert

Food Today

Starbucks Is Selling An Automated Temperature-Setting Mug

For those looking to keep their coffee hot on their winter commutes, the coffee chain has created a device that keeps beverages exactly at their desire temperature

Mobile Today

This Piece Of Plastic Is Designed To Curb Phone Addiction

The NoPhone Air from New York agency Barton F. Grafis is actually no phone at all

Product Launch Yesterday

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed Yesterday

Store Technology Expert: Why Retailers Must Invest In Store Associates

Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Travel Yesterday

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built

Sustainability Yesterday

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry

Fashion Yesterday

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse

Syndicated Yesterday

What PSX 2016 Tells Us About The Modern Games Industry

Nostalgia and big brands are defining how the console market is being shaped

Financial Services Yesterday

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers


Conference Built Around Our Report Launch

Innovation Yesterday

The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts

Retail Yesterday

Minute Maid Opens A Store That Sells Nothing

The beverage company opened a pop-up shop that encourages customers to write letters to their parents instead of buying a gift

No search results found.