Teen Reality Show Broadcast Solely On Social Media Channels

Teen Reality Show Broadcast Solely On Social Media Channels

@SummerBreak is a new unscripted mobile series that tracks a group of high school seniors in Los Angeles.

Emma Hutchings
  • 26 june 2013

@SummerBreak is a new series that tracks a group of SoCal teenagers and is only “broadcast” on social media platforms like Twitter, Tumblr, Instagram, and YouTube. The first-of-its-kind reality show displays a 24/7 stream of tweets, photos and videos, tapping into the social feeds of nine real high school seniors.

The unscripted mobile series, which can be experienced virtually anytime and almost anywhere, was developed by AT&T, BBDO and The Chernin Group. The teens share their experiences in real-time across social media, telling their stories in their own way.

Teen Reality Show Broadcast Solely On Social Media Channels

During the summer they will be followed by the production crew. The @SummerBreak Twitter handle will be the hub of the show, re-tweeting content, releasing the daily and weekly episodes, and enabling followers to get to know the cast. Unlike traditional series filmed months before airing, @SummerBreak will be released in real-time, immersing followers in the drama as it unfolds and offering an unprecedented connection to the characters and the story.

Audiences can follow the journey through the @SummerBreak social feeds and the personal social media handles of the cast with videos, tweets, confessionals, updates and chats. This will enable them to experience the parties, beaches, road trips, drama, summer romances and break-ups as they happen. Producer Billy Parks, EVP of production and programming at Chernin Digital, said:

Today’s kids are master storytellers, crafting and sharing their own realities through social media. On Twitter, they let us know how they see the world. On Instagram, they frame their lives. On Tumblr, they collect images that tell us who they are. On YouTube, they’re filmmakers. We’re creating a new kind of experience that amplifies the stories these kids are already telling—in their own voices. We’ll put those stories out there, in real-time, and let the fans and the followers be the editors.”



Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Technology Today

This Sensor Will Help You Brew The Perfect Cup Of Tea Every Time

42Tea is a small device that guides you through every step of the brewing process, even identifying the type of leaves being used

Design & Architecture Today

Norwegian Mountaineering Center Mimics A Snow-Capped Mountain

The structure's exterior is clad in a uniform surface of pixels to create a unique climbing experience


Get PSFK's Related Report: Future of Automotive

See All
Gaming & Play Today

Shopping Bag Turns Your Hands Into A LEGO

Designers from the School of Visual Arts thought up the Playbox Bag for a competition

Related Expert

Margot Langsdorf

Location Based Loyalty Shopping

Home Today

Small Device Creates A Personal Weather Station Inside In Your Home

Netatmo's new sensor is a standalone air quality monitor that can measure humidity, purity, noise and temperature

Travel Today

Advertising Proposal Aims To Be The Most “Instagrammable Billboard In The World”

The Belltower in Los Angeles would allow video advertising and live event streaming, and include a pedestrian plaza for visitors

Design & Architecture Today

Easy-To-Build Shelter Offers A Quick Way To Put A Roof Above Your Head

The structure designed by studio Duffy London has applications in disaster relief or first-aid


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 17, 2016

Home Depot Green Energy Expert: Americans Are Taking Control Of Their Power Use

Green tech expert Jennifer Tuohy discusses new home energy tech and developments for renewables in the US

PSFK Labs october 12, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Beauty Today

L’Oréal Wants To Help Visually Impaired Women Apply Makeup

The cosmetics brand has developed a series of audio tutorials for Brazilian consumers with reduced sight

Travel Today

Drone-Powered Hotel Concept Could Radically Redefine Vacations

These unique pods would allow guests to visit a variety of locales over a period of several days

Automotive Today

Pitch Your Startup Idea To Fellow Uber Passengers

A new promotion on the ridesharing service's POOL feature lets select riders compete for a $5,000 investment from prominent venture capitalists

Work Today

Busy Office Managers Can Rely Upon A Digital Concierge To Help Offload Tasks

MEET is a service that automates the process of everyday tasks such as pantry and printer reordering, so employees can focus on more important work

Media & Publishing Today

Design Series Turns Emojis Into A Coffee Table Book

The Emoji Book will be comprised of different artist interpretations of the ubiquitous symbols

Health Today

These Pajamas Are Promising A Better Night’s Sleep

Recliner's new collection is made for those looking for a better way to get quality shut-eye

Design Today

Cook An Entire Pizza On Your Stovetop

This compact kitchen appliance lets people bake a homemade pie without the need for an oven

Work Yesterday

How AI Is Becoming A Seamless Part Of Our Daily Lives

Looking back on Dennis Mortensen and's update at our PSFK conference and the future of artificial intelligence

No search results found.