@SummerBreak is a new series that tracks a group of SoCal teenagers and is only “broadcast” on social media platforms like Twitter, Tumblr, Instagram, and YouTube. The first-of-its-kind reality show displays a 24/7 stream of tweets, photos and videos, tapping into the social feeds of nine real high school seniors.
The unscripted mobile series, which can be experienced virtually anytime and almost anywhere, was developed by AT&T, BBDO and The Chernin Group. The teens share their experiences in real-time across social media, telling their stories in their own way.
During the summer they will be followed by the production crew. The @SummerBreak Twitter handle will be the hub of the show, re-tweeting content, releasing the daily and weekly episodes, and enabling followers to get to know the cast. Unlike traditional series filmed months before airing, @SummerBreak will be released in real-time, immersing followers in the drama as it unfolds and offering an unprecedented connection to the characters and the story.
Audiences can follow the journey through the @SummerBreak social feeds and the personal social media handles of the cast with videos, tweets, confessionals, updates and chats. This will enable them to experience the parties, beaches, road trips, drama, summer romances and break-ups as they happen. Producer Billy Parks, EVP of production and programming at Chernin Digital, said:
Today’s kids are master storytellers, crafting and sharing their own realities through social media. On Twitter, they let us know how they see the world. On Instagram, they frame their lives. On Tumblr, they collect images that tell us who they are. On YouTube, they’re filmmakers. We’re creating a new kind of experience that amplifies the stories these kids are already telling—in their own voices. We’ll put those stories out there, in real-time, and let the fans and the followers be the editors.”