Traffic Light Food Labels Help Shoppers Make Healthier Choices

Traffic Light Food Labels Help Shoppers Make Healthier Choices
Design & Architecture

Red, amber and green labels will appear on most packaging in the UK to try to end shoppers' confusion over what to buy.

Emma Hutchings
  • 20 june 2013

New consistent labels for food packaging will be appearing in the UK to help shoppers make healthier choices about the food they buy. Public Health Minister Anna Soubry launched the new labels this week, following research that shows people are often confused by the different nutrition labels on food.

Traffic Light Food Labels Help Shoppers Make Healthier Choices

The government-mandated red, amber and green food labels feature nutritional information to show how much fat, saturated fat, salt, sugar and calories a food product contains. Companies like PepsiCo, Nestlé, Mars, McCain Foods and Premier Food have agreed to use these front-of-pack nutritional labels.

All the major UK retailers, including Sainsbury’s, Tesco, ASDA, Morrisons, the Co-operative and Waitrose, will also be using the consistent label on their products. The proposed system and the label design was agreed upon after detailed discussions with the UK governments working with the food industry, health NGOs and other partners.

Department of Health

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