Art Initiative Turns Billboards Into Outdoor Galleries

Fifty of the UK’s favorite artworks will be reproduced on over 15,000 billboard and poster sites.

A public art initiative in the UK will put up the nation’s favorite artworks on over 15,000 outdoor billboards and posters in August. ‘Art Everywhere‘ intends to turn the spaces into massive outdoor art galleries  to be seen by as many people as possible and to drive more interest in the arts.

The Guardian reports that fifty publicly owned, British artworks will be voted for by the public, from a list of one hundred to be revealed on June 21st. The initiative was devised by Richard Reed, the co-founder of Innocent Drinks.

UK Art Initiative Turns Billboards Into Outdoor Gallery

The poster industry has agreed to donate the sites from August 10-25th, with the Art Fund, the Tate and many artists on board. The public will be asked to become patrons of the exhibition through a crowdfunding initiative on the Art Everywhere website.

If people donate £15 or more they can get limited edition products by British artist Bob and Roberta Smith. Reed said:

I’ve been in many projects in my career but I haven’t been involved in something as pure and simple and positive as this. Our vision is that this summer we literally want to flood the streets of the UK with the greatest art that this country has ever produced – it has got no agenda beyond that. It is about putting wonderful, beautiful things in as many places as possible to be seen by as many people as possible.

Art Everywhere

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