The poster industry has agreed to donate the sites from August 10-25th, with the Art Fund, the Tate and many artists on board. The public will be asked to become patrons of the exhibition through a crowdfunding initiative on the Art Everywhere website.
If people donate £15 or more they can get limited edition products by British artist Bob and Roberta Smith. Reed said:
I’ve been in many projects in my career but I haven’t been involved in something as pure and simple and positive as this. Our vision is that this summer we literally want to flood the streets of the UK with the greatest art that this country has ever produced – it has got no agenda beyond that. It is about putting wonderful, beautiful things in as many places as possible to be seen by as many people as possible.