menu

Online Vitamin Subscription Service Cuts Out The Middle Man

Online Vitamin Subscription Service Cuts Out The Middle Man
Mobile

Koge wants to revolutionize supplement sales by helping people choose what works best for them and making ordering easier.

Daniela Walker
  • 19 june 2013

Walking into a health store can be overwhelming – rows and rows of pill bottles with funny names and high prices. The folks at Canadian startup Koge want to streamline the vitamin purchasing process, by moving it to cyber space to make it easier for consumers to understand what vitamins they need and how to get them at a lower cost.

Screen Shot 2013-06-18 at 12.20.48 PM

Koge’s website is a testament to its minimalist approach to vitamin supplements. There are no signs of flashy claims and branded names, just simple white and red bottles bearing Koge’s name, under five categories: daily essentials, antioxidant collection, weight management, energy pack and whey protein. By selling online, the company is able to avoid the markups that occur when selling in traditional stores. What’s more, Koge has a team of nutritionists who have formulated an online questionnaire, so if you are unsure what vitamins you need, you answer 30 questions to receive a your recommended bottle of vitamins, which will be delivered directly to your door in 30 sachets, one sachet for each day of pills.

Screen Shot 2013-06-18 at 12.22.40 PM

Beyond recommendations and making supplementing a less daunting affair, TechCruch reports that Koge founders Andrew Lenjosek and Alex Hyssen hope to eventually create more tailored personalized combinations of vitamin. They are also working on a reminder service for when to take the precious pills (with text messages or phone call reminders as current possibilities) because when it comes to vitamins, buying is the easiest part, it’s the daily regimen that most people need help with.

Koge

Mobile
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Courtney Lapin

Shopping Mall & Retail Innovation

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.