Beats electronics – founded by Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine – made a name for itself by combining form and function in the shape of their iconic Beats headphones. Now, the company is releasing their next generation of Studio headphones, aiming for an even higher standard of quality, innovation and design.
Destined to prove that people are willing to invest in music (and how they listen to it), Dr. Dre talked about what quality headphones really mean:
It’s how artists and producers communicate with their fans, but if the sound isn’t right then the emotion isn’t right and the meaning gets lost in translation.
Each pair of Studio headphones is precisely tuned with new custom digital software called the Beats Acoustic Engine (BAE), to perfectly deliver a reengineered and reimagined Beats sound. The headphones were designed by Ammunition, the design studio founded by Apple’s former Director of Industrial Design Robert Brunner.
With no visible screws, and straight lines – it’s clear that every detail in the new Beats Studio was specially crafted to create a streamlined look, feel, and fit. The new design also features lighter materials, increased strength, improved flexibility and an acute attention to detail.
The new Beats Studio also features adaptive noise cancellation (ANC) – an exciting new feature which has two modes.
In music mode, sound quality and noise cancellation are perfectly balanced to deliver a premium listening experience. When unplugged, the headphone provides a more aggressive noise reduction experience, adapting to their surroundings to ensure your music experience remains unaltered.
The new headphones also feature a 20-hour, Lithium-Ion battery which an be recharged via any USB port or outlet. A 5-light LED battery fuel gauge indicates how much charge is left while an auto on/off feature automatically shuts down the headphone once it is unplugged.
All in all, it seems the new Studio headphones will be able to do their predecessors proud. Available at the beginning of August for $299.95 from the company’s website, as well as authorized retailers, you can expect demand to be high!