Animated film from Dutch agency charts the rise of the world famous design house.
To celebrate 108 years of bringing great ideas into existence, and mark the launch of a new “WHY” website, design house Herman Miller has create an animated video to tell their story.
WHY is a new digital platform that explores the stories behind various projects that get carried out at Herman Miller.
The agency Part Of A Bigger Plan was tasked with the idea of turning 108 years into 108 seconds worth of film, making sure to cover key events throughout the company’s history, as well as designers that have worked with Herman Miller.
Headed up by Christian Borstlap, the Amsterdam-based agency has produced videos for other notable brands such as Louis Vuitton and Mr Porter.
If you can spare 108 seconds to see how Herman Miller got to where they are today, here’s the finished product: