Belgian artist’s project turns city ads into apartments, generating money for their inhabitants, thanks to the ads on the sides.
Space is a precious commodity in many cities, so Belgian artist Karl Philips took inspiration from the streets to find inventive compact housing for current-day nomads. The result is his art project, The Good, the Bad, the Ugly, which takes trailer billboards, the ubiquitous mobile outdoor advertising, and reclaims the space within the ad as a living space.
Philips built his own micro-apartments in the pyramid shape of trailer billboards and then pasted advertisements to the outside. The outside covering enabled the inhabitants to earn some cash from living inside a billboard, but also cleverly hides the fact that there is a person dwelling within. When the billboard mini-homes take up camp for the night, they sit inconspicuously on the grass.
Philips’ work addresses ‘the margins of society, and those who move within.’ His latest piece is clever commentary on the omnipresence of advertising and how there is more space for consumerism in a city than for dwellers.