Developed by Canadian entrepreneur Peter Ehrlich, Sexcereal is designed to increase sex drive, and comes in two different packs, one for each gender. The cereal claims that its ingredients are designed to stimulate sexual desire by including “superfoods” like cranberries, chia seeds, almonds, goji berries, black sesame seeds, camu camu, maca, cacao and ginger. These rich nutritional sources work to boost the consumer’s sexual libido and secure long-term sexual health.
The product’s packaging plays up classical gender stereotypes, but it maintains a strong differentiation from other cereal boxes that typically conjure up associations with natural/healthy living. The packaging also embraces the language of cartoons that is typical of cereal brands, but it introduces a level of sensuality that generally does not exist in the market.
An article by the Toronto Star acknowledges the cereal’s bold differentiating factor both in terms of product category and retail presence:
Much of Sex Cereal’s appeal lies in innuendo-heavy branding. The male version features a machismo model brandishing a golden spoon; the female bag displays a Monroe-esque platinum blonde. Both have an image of a scantily-clad female snake charmer coaxing a snake out of a basket. In the conservative world of cereal box art, Sex Cereal’s bold packaging is unusual, said Topher Ellis, a cereal historian, “I’m flabbergasted this is going in the mainstream market. I can’t picture it in (U.S.) grocery stores.
Given this reality, don’t be surprised if you find the product in the ‘family planning’ aisle or next to Viagra. The product sells for $20 online and can also be purchased at various retailers in Canada.