Coca Cola-Flavored Wine Attempts To Win Over Younger Drinkers

Coca Cola-Flavored Wine Attempts To Win Over Younger Drinkers

As vino drinking declines in France, one winery decides to try and appeal to the next generation of consumers.

Ross Brooks
  • 17 july 2013

Hausmann Famille, a branch of the French winemaker Châteaux en Bordeaux is trying to claw back some of wine’s former popularity in France by introducing cola-flavoured wine to interest younger generations.

Wine drinking in France has been slowly declined over the years, falling to 17% of the population who drink wine on a near-daily basis. The number who don’t drink wine at all has also doubled to 38%. One reason for the lack of interest in grape-based beverages is due to younger people switching to beers and spirits.

Hausmann Famille’s solution comes in the form of Rouge Sucette – meaning Red Lollipop in French – a bottle of red that is made up of 75% wine, 25% sugar, water and cola mix. It’s roughly 9 percent ABV and is best serves straight out of the fridge.


“Red Lollipop” is cheaper than a regular bottle of wine, at around $4 per bottle. It will be sold mainly in supermarkets across France, where it will be released next month.

Whether or not this sweetened introduction to the world of wine will act as a bridge to more refined tastes and more expensive products is still up for debate. Alternative approaches could involve a more reasonably priced bottle, or something with a much simpler taste.

There’s even the option of updating the packaging, making wine bottles more visually pleasing to younger generations, and in the process making them more likely to buy based on image, instead of purely taste.


Châteaux en Bordeaux


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology Yesterday

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture Yesterday

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Advertising

See All
Retail Yesterday

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Joe Gebbia

Travel Industry Disruptor

Travel Yesterday

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment Yesterday

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Yesterday

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 17, 2016

Home Depot Green Energy Expert: Americans Are Taking Control Of Their Power Use

Green tech expert Jennifer Tuohy discusses new home energy tech and developments for renewables in the US

PSFK Labs Yesterday

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials Yesterday

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food Yesterday

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Yesterday

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail Yesterday

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Yesterday

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Yesterday

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

No search results found.