Coca-Cola is using an all natural, no calorie sweetener in a new Coke product, which could have a major effect on the soft drink industry. This week, the company has launched the stevia-sweetened ‘Coca-Cola Life’ in Argentina. It has around half the calories of regular Coca-Cola.
Stevia sweetener contains zero calories and is made from the best-tasting part of the stevia leaf. The stevia plant is a relative of the chrysanthemum and has been grown, harvested, and used to sweeten drinks in South America for around 200 years.
In May, a PepsiCo representative stated that stevia doesn’t work well in colas. The Wall Street Journal video below explains Coca-Cola’s progress on the sweetener it is developing with the use of stevia, which could change the landscape of the soft drink industry: