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Coca-Cola To Release All Natural, Zero Calorie Sweetener [Video]

Coca-Cola To Release All Natural, Zero Calorie Sweetener [Video]
Innovation

The company is introducing the first stevia-sweetened Coke product in Argentina, which could change the landscape of the soft drink industry.

Emma Hutchings
  • 3 july 2013

Coca-Cola is using an all natural, no calorie sweetener in a new Coke product, which could have a major effect on the soft drink industry. This week, the company has launched the stevia-sweetened ‘Coca-Cola Life’ in Argentina. It has around half the calories of regular Coca-Cola.

Coca-Cola's Plans For An All Natural, Zero Calorie Sweetener [Video]

Stevia sweetener contains zero calories and is made from the best-tasting part of the stevia leaf. The stevia plant is a relative of the chrysanthemum and has been grown, harvested, and used to sweeten drinks in South America for around 200 years.

In May, a PepsiCo representative stated that stevia doesn’t work well in colas. The Wall Street Journal video below explains Coca-Cola’s progress on the sweetener it is developing with the use of stevia, which could change the landscape of the soft drink industry:

Coca-Cola

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