How Drones Evolved From Military Espionage To Pizza Delivery

How Drones Evolved From Military Espionage To Pizza Delivery

This technology is being commercialized and popularized and is taking on a new role in customer service.

  • 21 july 2013

Drones aren’t just for the CIA anymore. While Predators and Reapers still patrol the skies of the Middle East and South Asia, automated flight technology has burst into the consumer realm in a big way. Brands, scientists, government services and regular people are taking advantage of cheap and easy to control compact flight systems with decent lift capacity for cargo or equipment. Even former editor of Wired magazine Chris Anderson foresaw the drone trend and left Wired to become CEO of 3D Robotics, a DIY drone-building company. Soon enough drones may be ubiquitous, zipping around the skies on errands, surveillance tasks or even as artistic tools.


Imagine you’re in a field at a summer festival, far from the long lines for food or drinks. You thirst for a beer, or hunger for a burrito, but are unwilling or unable to stand in line for hours. What do you do?

Drones to the rescue! Flying delivery robots have been increasingly experimented with by DIY drone enthusiasts and major brands looking to revolutionize small parcel delivery. Via an app that taps into the user’s GPS location, drone systems can zero in on a particular location and deploy cargo by parachute or manual extraction while hovering. Some developers use straight-flying robots, like the Burrito Bomber that releases a burrito in a parachute-controlled parabola. Others, such as the beer-delivering drone of South Africa, hover high over the target and parachute the cargo directly down. As parachutes are not very accurate these would only really work outside with lots of open space and cooperative crowds.

Enter the big brand. Perhaps the most efficient drone delivery system, and the one most likely to see implementation in cramped urban environments, is manual extraction from a hovering platform shown in the DomiCopter video above. While currently only capable of short trips, the pizza magnate is seriously testing drone delivery and it’s rumored that a Domino’s Flight Academy might be in the works. With longer range drones, a central warehouse could quickly serve a large urban area without being hindered by traffic – and this doesn’t apply to just pizza. Any small parcel could be drone delivered in a city, if the recipients were willing to go up to a roof or down to the sidewalk to receive it. But this would require major legislative approval in addition to improved drone safety, automation and carrying capacity so in the meanwhile some restaurants are serving burgers with hovering delivery trays.


There are so many applications for drones, from simple surveillance to search and rescue, wildlife monitoring and geological 3D mapping. Some very creative uses are popping up in the art world, with arrays of synchronized drones programmed to move together in very precise formations. One of the most stunning examples was the ‘Meet Your Creator’ troupe of 16 quadrotors that danced and manipulated sound and light at the Saatchi & Saatchi New Directors’ Showcase 2012.

Created by Marshmallow Laser Feast, the show used quadrotor drones with mounted LEDs and motorized mirrors that reflected and diverted light to create floating light sculptures. Check out the behind the scenes on this and some of their other work here.

While the next step may be to bring such exhibitions outside (imagine performances on the the scale of fireworks shows), there is a big legal gray area around the commercial and personal use of drones in public. As more and more people get their hands on this technology and put cameras on them, a serious debate has arisen between protecting freedom of speech and the right to privacy. Some call for less regulation, but that hasn’t prevented a few states from banning drone photography. What this means for the budding industry and its artistic side remains to be seen, but there will be surely some degree of flexibility since many drone activities (like drone paintball) require a mounted camera.

To find out more about drones and see how nature photographers are utilizing the new technology, read the rest here at iQ by Intel.

With the help of iQ by Intel, is exploring how technology impacts our lives. iQ by Intel connects readers to the trends and discussions that are moving our planet forward. To read more inspiring stories about how technology is unleashing the world’s human potential to create a better future visit iQ by Intel.


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