Like To Death transforms social media into a mortal time-based experience by presenting a portrait that disintegrates with every thumbs-up.
‘Like to Death‘ is a creative project commissioned by adidas Originals from digital artist Geoffrey Lillemon and art collective/jewelry and fashion label Stooki. The collaboration takes the concept of digital and social media to a mortal time-based experience.
The site features a portrait of Death that gets destroyed by slowly being engulfed in flames and particles as more and more people ‘like’ it. If visitors refresh the page, they can see the robed figure of Death disintegrating as the ‘likes’ build up.
This project is a clever flip of Facebook’s mechanics, as not liking the project will preserve its digital life. ‘Like to Death’ plays with the notion that everyone possesses a social media demon as we browse and digest lots of recycled data, publicising and observing different lifestyles and leaving traces of our online persona along the way.
You can check out a behind-the-scenes video of the project below: