Facial Recognition System Detects Celebrities

Facial Recognition System Detects Celebrities

Designed for retailers and hotels, the new identification technology by NEC IT Solutions can identify famous faces.

Emma Hutchings
  • 16 july 2013

A new facial recognition system has been developed by NEC IT Solutions that is able to identify celebrities. Designed for retail, the VIP identification technology could be used to help shop assistants provide a personalized service.

Facial Recognition System Detects Celebrities

The Telegraph reports that the technology is currently being tested in around a dozen stores and hotel in the UK, America and the Far East. It analyzes footage of customers’ faces as they enter, taking various facial measurements which are then checked against a database of clients.

Facial Recognition System Detects Celebrities

Seen as an extension of the loyalty-card system, an alert is sent to staff on their mobile devices or computer, providing details like the celeb’s name, dress size, favorite room or previous spending habits. Chris de Silva, vice president at NEC IT Solutions, said:

We’re trialling the system in general retail, which would include hotels and anything where the public are walking in. The luxury end of the market is quite interested in it – they’re interested in VIPs.

NEC IT Solutions


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