menu

Eye Exam Actually Tests For Hearing Loss [Video]

Eye Exam Actually Tests For Hearing Loss [Video]
Advertising

Advertisement for Union Hearing Aid Center looks like an eye test, but actually diagnoses the health of your other senses by playing hidden tones in the background.

Daniela Walker
  • 9 july 2013

Glasses are inevitable it seems. Everyone accepts that as we age our eyes deteriorate, but according to the Union Hearing Aid Centre (UHAC) in Toronto, less people are willing to admit loss of hearing and that they might need a hearing aid. To raise awareness, creative agency DraftFCB developed a television and poster campaign for UHAC that had a hearing test hidden within an eye exam.

eye-ear-exam2

The ad is a Snellen chart, the traditional eye exam with letters decreasing in size that patients are used to test their eyesight with. Like in an optician’s office, passersby and television viewers are encouraged to check their eyes by reading the lines of letters. At the bottom, in smallest print, is the revelation that though your eyes may be fine, whilst you were reading the text, a high frequency noise was playing in the background. The annoying high pitch squeal is inaudible to those with noise-induced hearing loss. The ad engages consumers and then surprises them, revealing the hidden tone playing in the background and demonstrating that perhaps their ears aren’t as healthy as they thought.

eye-ear-exam3

Watch the TV ad below to test your own hearing:

DraftFCB // UHAC

Advertising
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Joe Gebbia

Travel Industry Disruptor

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 29, 2016

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.