The fashion brand‘s latest campaign, “From Sketch To Store” gives customers a chance to see the various stages one of their designs has to go through before it finally reaches stores.
Starting at the very beginning, all of the models involved were shot completely nude. It was then the task of Jelly illustrator Jo Bird to sketch the Autumn/Winter collection onto printed out images of them. After a few more stages, the models were finally photographed wearing the actual pieces from the collection.
Safe to say, the company knows what it’s doing and has managed to maintain it’s position as an industry leader when it comes to innovate design.