Originally designed to bribe the Senate with crowdfunding to change their vote, the campaign took to Twitter to maintain its legality.
Designed to get the Senate to discuss mandatory background checks on gun purchases, the ‘Bribe the Senate‘ campaign had planned to raise money to bribe senators. However, the site now directs tweets at the senators to hopefully persuade them to change their vote.
90% of Americans support background checks on gun purchases but on April 17th, 46 senators voted to keep the topic from being discussed on the floor. The ‘Bribe the Senate’ site was set up by Simon Bruyn, Emil Tiismann, Jacob Sempler and Andrew Livingston, who are all creatives at the advertising agency Goodby Silverstein & Partners.
Their goal was to offer six senators one dollar more than they received in contributions from gun lobbies, with help from the public to raise the money. After lawyers told them this was illegal, they changed their approach and will not be collecting donations.
Instead, the site will direct tweets to the six senators targeted and ask them to revisit their stance on the issue. In doing so, the organizers hope to point out a frustrating reality of political fundraising. You can check out the campaign video below: