menu

Heineken’s Departure Roulette Sends Passengers To Unknown Destinations

Heineken’s Departure Roulette Sends Passengers To Unknown Destinations
Advertising

The experiment invited travelers at JFK Airport to change their plans and board a plane to a surprise location.

Emma Hutchings
  • 15 july 2013

As part of Heineken‘s global ‘Voyage’ campaign, the Departure Roulette experiment invited travelers in Terminal 8 at JFK Airport to change their scheduled destinations and board a plane to an unknown place.

Heineken’s Departure Roulette Sends Passengers To Unknown Destinations

Travelers aged 25 or older were given the opportunity to go to an adventurous location by simply pushing a button on a display in the terminal. However, they had to be willing to drop their existing travel plans and immediately board the plane to the unknown.

The inspiration for Departure Roulette is ‘Dropped’, a series of episodic adventures that involves Heineken sending four men to remote destinations around the world and filming their experience and the challenges they face along the way. These episodes will launch via Heineken.com and YouTube on July 22nd. Heineken has also debuted a new TV commercial called ‘The Voyage’:

Heineken

+#advertising
+#travel
+Advertising
+consumer goods
+Heineken
+Luxury
+technology
+travel
Trending

Wearable Serves As A Digital Guide For People With Visual Impairments

Baby Boomers
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Financial Services Yesterday
Arts & Culture Yesterday
No search results found.