menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Grocery Carts Give Recipe Suggestions As Shoppers Browse [Video]

Grocery Carts Give Recipe Suggestions As Shoppers Browse [Video]

Hellman's installed touchscreen tablets that offer meal ideas using mayonnaise.

Leah Gonzalez

In Brazil, most people only use Hellmann’s mayonnaise for sandwiches. To create more awareness of what people can make with mayonnaise, the food brand installed touchscreen tablet computers on the grocery carts at the largest supermarket chain in São Paulo.

The tablet computers detect radio frequency identification or RFID tags on the grocery products inside the carts and suggest recipes that use mayonnaise. Shoppers can also interact with the tablet and use it to find the ingredients needed for a recipe.

For the first month, the sales for Hellman’s increased by almost 70 percent.

Hellmanns-mayo-1

Hellmanns-mayo-2

Watch the clip below for more about the recipe carts.

Hellmann’s

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth