Luxury label promotes silver jewelry collection with a ‘symphony of silver.’
If silver could sing, what would it sound like? For the launch of its new silver collection, luxury house Hermès teamed up with London art and design studio United Visual Artists and ad agency Dan Paris to discover the sound of silver, creating a symphony seemingly emanating from the silver jewelry collection as it was scanned with a laser.
The ‘Sound of Hermès Silver’ installation was created by placing 16 pieces from the Chaîne d’ancre collection onto specially designed turntables that moved using mechanical cogs. The turning jewelry was scanned by a laser, which elicits a unique sound from each chain, ring and bracelet, according to Hermès, each have ‘its own particular voice’. Musician YoggyOne created various tones unique to each piece, interpreting how the weight, dimensions and density would effect the sound of jewelry, to create a ‘symphony of silver’. In the ad, a woman watches, mesmerized, as the jewelry plays its own ambient song to her.
Watch the ‘Sound of Hermès Silver’ below: