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Honda Answers Customers’ Tweets With Personalized Vine Clips [Video]

Honda Answers Customers’ Tweets With Personalized Vine Clips [Video]
Advertising

The car company asked fans on Twitter why they’re sick of their cars and responded to individuals with real-time, custom Vine videos.

Daniela Walker
  • 18 july 2013

To promote its Summer Clearance Event, Honda took to social media on July 15th, using Twitter and Vine to encourage interaction with customers. Asking them to tweet why they are sick of their old cars, using the hashtag #wantnewcar, the company then responded to individual gripes with amusing Vine videos. The six second videos were personalized to each complaint and encouraged the user to get a new Honda at the sale event.

brandchannel reports:

The hashtag saw 6,895 Twitter mentions from 5,617 users with 14.8 million estimated Twitter impressions. The word “Honda” received an estimated 247 million impressions between July 14 and Tuesday morning.

There are a lot of big companies that are grappling with how to use social media as a promotional platform, and while Twitter and Facebook have been conquered by brands, Instagram and Vine have proven more difficult, now is the time of experimentation. Honda’s approach harnessed the brevity of Vine and used it in a fun way, interacting with younger customers both quickly and creatively.

Check out  the TV spot advertising the campaign and a sampling of vines below:

Hey @bwidow752006, head to the Honda Summer Clearance Event & stop wondering: http://t.co/Tw83GrkWpX #WantNewCar

— Honda (@Honda) July 15, 2013

 

We recommend the Accord @BejeweledBlitz. It’s a winner. http://t.co/MrCh9uzbhp #WantNewCar

— Honda (@Honda) July 16, 2013

 

Hey @zombie_reporter, then you’d better hurry in to the Honda Summer Clearance Event. http://t.co/G6yQy5kDcq #wantnewcar

— Honda (@Honda) July 15, 2013

 

Hey @itsemmaelise, that’s what we call a #goodproblem to have. Kinda like this. https://t.co/DWnQIxFYKd #WantNewCar

— Honda (@Honda) July 15, 2013

 

Hey @justinelthomas. We’ve got cars w/ keys & buttons at the Honda Summer Clearance Event. Check it out #wantnewcar https://t.co/6IHzdHbg6l

— Honda (@Honda) July 15, 2013

 

Honda

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