How do you get people to go to a horror film festival? Ad agency Saatchi & Saatchi Stockholm says, scare them into going!
To get members to sign up for the horror film festival Elmstas 3000, the agency took to sending creepy text messages. Staying true to the festival’s theme of ‘Home Invasion,’ the agency sent a message from an unknown number and attached a photo taken outside the receiver’s house.
Half an hour later the members received a second message saying, “We’re in your living room.” Googling the number displayed the result “Now we’re in your kitchen,” which, when clicked, prompted the members to RSVP to the festival.
All the members who were contacted signed up within two hours.
Watch the video of the campaign below.