IBM has partnered with Wimbledon to provide real-time data of live matches, from double faults to aces won, the computer tech corporation is providing a constant stream of live analytics to provide greater insight for fans. Wimbledon’s technology partner is not just using stats to rank players, but combining them with a player’s popularity on social media to create its own unique leaderboards. To commemorate the event, a new 3D trophy is printed every 20 minutes – a physical representation of the current leader in the digital rankings.
IBM’s analytics assess players based on their form (match performance) and status (positive sentiment on social media), to create a constantly updated ranking. The 3D printed miniature trophies were designed prior to the competition, with each seeded player getting a unique design. The steady changes in the leaderboard, based on who is winning on the court and in fans’ social media hearts, means that different trophies are always being printed. The stunt shows how an explosion of data, that can be difficult for everyday consumers to understand, can be harnessed to create physical products.
Watch the video below to see the IBM Kiosk in action: