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London Skyline Reimagined As A Soundcloud Techno Track

Mobile SIM company transforms London cityscape into an electronic song, with soundwaves mirroring the city skyline and its famous landmarks.

Daniela Walker
Daniela Walker on July 12, 2013. @emptyofpocket

Internet startup company Fogg is working very hard so that consumers know they are the new kids on the data roaming scene. First, to promote their flat-rate data roaming SIM, they sent pigeons on trips across Europe tweeting with a Fogg SIM card on their back. Now, Fogg, and Perfect Fools creative agency, are showing what else you can do with roaming internet, by creating a track on SoundCloud that looks like the London skyline.

The up-tempo song called Sounds of London, was created by electro-house producer Prova using synthesizers and computers as well as an underlying bass beat that mimics the rise and falls of the cityscape. The increases and decreases of the soundwaves created the unique pattern that looks like the outline of famous buildings such as the Shard, the Gherkin and St Paul’s Cathedral. Karl Nord, art director of the campaign at Perfect Fools, commented:

Merging the two disciplines of music and architecture was very challenging because sound waves are all about forward momentum, while buildings start, stop and sometimes double back on themselves. We wanted to create both a piece of audio art, and a catchy tune that listeners will remember and share.

The track is part of Fogg’s larger campaign, SoundCloud without Borders, which seeks to demonstrate the freedom you have to use the internet and apps such as SoundCloud without any exorbitant fees.

Listen to the Sounds of London below:

Fogg // Perfect Fools

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Daniela Walker is a regular contributor to PSFK. She is also a freelance writer and avid believer that a square (or two) of dark chocolate a day truly does keep the doctor away.

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