Magnetic Watch Lets Wearers Feel What Time It Is [Video]

Magnetic Watch Lets Wearers Feel What Time It Is [Video]

The Bradley timepiece lets users sense the hours and minutes with minute ball bearings.

Daniela Walker
  • 12 july 2013

Hyungsoo Kim believes that all good design is inclusive not exclusive, so when he decided to make a watch for the visually impaired, he wanted to create a product that would equally appeal to those who could see. The Bradley is Kim’s first tactile watch to come out of his startup company Eone. Built with a simple mechanism of ball-bearings and magnets and sleekly designed, the Bradley is a timepiece that allows anyone to feel the time.

Screen Shot 2013-07-12 at 12.43.15 PM

There is already a market of watches for the blind – they are either have an audible feature, which can be difficult to hear in noisy places or annoying in quiet ones, or have a removable case, that allow users to feel the hands of the watch but often end up breaking – but Kim’s tactile watch is the first that is completely unobtrusive and built to be touched. The watch-face has raised hour marks that can easily be felt as well as two ball bearings, one on the side that tells the hour and another on the front which indicates the minute. Importantly, the ball bearings are held in place by a magnet, so should a person feel the minute bearing too forcefully and push it, the magnet will return it to the correct time. Beneath the titanium face is a normal Swiss Quartz watch mechanism.

Screen Shot 2013-07-12 at 12.42.34 PM

Kim doesn’t like to call his product a ‘watch’ because that implies the need for sight, he refers to the Bradely as a ‘timepiece.’ And although it was made with the blind in mind, Kim hopes it appeals to sighted consumers as well. Any time you want to check the time discreetly – while in a meeting or a dark movie theater – you can simply feel it without distracting anyone.

Currently available for pre-order on Kickstarter at $128, the Bradley (which was named after paralympic swimmer, Bradley Snyder, who was blinded by an IED in Afghanistan) is a wristwatch with truly universal appeal.

See how it works in the video demonstration below:



Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology Yesterday

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture Yesterday

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Automotive

See All
Retail Yesterday

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Travel Yesterday

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment Yesterday

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Yesterday

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 17, 2016

Home Depot Green Energy Expert: Americans Are Taking Control Of Their Power Use

Green tech expert Jennifer Tuohy discusses new home energy tech and developments for renewables in the US

PSFK Labs Yesterday

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials Yesterday

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food Yesterday

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Yesterday

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail Yesterday

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Yesterday

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Yesterday

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

No search results found.