The ultimate pram, dubbed the ‘vRS Mega Man-Pram’ is released in conjunction with auto brand Skoda’s Octavia vRS car model.
In 1733 the british architect William Kent designed the first baby stroller as a commission by the Duke of Devonshire. Three centuries after, strollers have evolved at top speed and Czech manufacturer Škoda has just unveiled the ultimate accessory for dads. In conjunction with the launch of the Octavia vRS, the fastest Škoda ever, the car manufacturer created a man-pram featured in its latest ad campaign. Škoda unveiled its masculine concept of stroller after results from a survey commissioned by the car company found that 33% of the fathers in England find pushing a conventional pram embarrassing, and 25% refuse ever to do it at all, leaving this duty to their wives. The full specs of the ‘all terrain’ vRS Mega Man-Pram include 20-inch rubber wheels and packs plenty of car-like tech for dad to geek out on, including wing mirrors, brake lights, hydraulic suspension, oversized brake calipers and a headlamp for night walks. A set of anti-stress grips provides a cushy handle.
We will have to wait to see it stroll the streets because Škoda as yet does not have plans to bring it to the regular retail market.
Heidi Cartledge, Head of Marketing at Škoda UK comments:
The ‘vRS Mega Man-Pram’ proves what you can do when you take the vRS vision off road and drive it straight into the nursery. We used it in the new Octavia vRS TV ad because we wanted to bring to life the idea of enhancing the performance of everyday objects. The high tech-buggy gives a tongue in cheek sense of what you could experience if you vRS’d your life.
The Octavia vRS will be on sale in the UK from the 1st August 2013. You can watch the commercial below: