How Second Screen Behavior Is Impacting The Entertainment Industry [Future Of Entertainment]

How Second Screen Behavior Is Impacting The Entertainment Industry [Future Of Entertainment]

In the third week of our ten week series with IQ by Intel, we assess how multi-device consumption is changing the way content is created.

  • 28 july 2013

The Future of Entertainment series by iQ by Intel and PSFK Labs is highlighting the latest in entertainment innovation. Over the course of 10 weeks at, we are showcasing new products, services and technologies, exploring the changing face of how we consume, share and create content, and getting reactions from Intel experts.

Introduction to Multi-Dimensional Entertainment


In our Future of Entertainment Series, we look at a trend called Multi-Dimensional Entertainment that explores the ways creators are leveraging the unique capabilities of multiple devices to build more holistic and engaging stories. These experimental forms of narrative are moving content beyond the boundaries of a single screen to create multi-platform experiences that involve audiences more deeply in their favorites movies, games and television shows.

Video Games & TV Merge to Co-create Plots


Defiance is a new cross-platform experience that combines video gaming and television into a new and unique transmedia experience. Since both the game and TV show share the same world, events that take place on either platform have the ability to impact the evolving storyline and gameplay of the other, adding a unique element of interactivity and surprise to the entire enterprise.

How Films Now Incorporate Your Phone Into the Storyline


Dutch filmmaker Bobby Boermans’ latest film, App, asks audiences to keep their phones out by inviting them to download a free app, which displays content synced with the horror movie’s plot. The thriller follows a student named Anna who is obsessed with social media and finds herself transfixed by a mysterious app that sends her cryptic codes. Any audience member who downloads the app will be receive the same codes as Anna, along with other content that adds another dimension of interaction to their movie-watching experience.

Second Screen Experiences Will Change The Way We Watch Films


To get a creator’s perspective on how these trends are impacting the entertainment industry, we spoke with Dutch filmmaker Bobby Boermans, director of App, a film that sends content to viewers’ phones to immerse them more deeply in the plot. He tells us about the creative inspiration and challenges of designing these kind of experiences and what audiences can expect down the road.

Stay tuned to the Future of Entertainment as next week we’ll be looking at a new trend from the theme Inside The Story which explores how content creators are leveraging multiple devices and screens to involve audiences more deeply in the plot.

Read more from the series at the links below:

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Digital Overlay
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