The DoT’s WalkNYC program includes pedestrian signs that are clear and easier to read than traditional maps.
It’s easy to get lost in a big city, even if you’re a local. That is why New York City’s Department of Transportation (DOT) decided to come out with the WalkNYC program, which will give NYC locals and visitors a brand new set of street maps that are easier to read.
Pentagram created the graphics and aesthetic designs on the maps. Billings Jackson Design created the 8.5 foot tall map kiosks, with the RBA Group taking care of the engineering aspects to make sure they’re sturdy enough for the streets of New York. CityID determined where the kiosks should be placed and the cartographers at T-Kartor took care of getting the information for the maps.
According to Michael Beirut, a partner at Pentagram, they wanted to do a ‘more is more’ approach to the maps.
There’s so much information on these things. As opposed to trying to be reductive, we just tried to keep adding and seeing how much we could withstand on them.
The maps were simple and clean, yet detailed so that people could make out the difference between landmarks like the Metropolitan Museum of Art and the NYC Public Library. Specific icons were added and a new version of the typeface Helvetica was used to make the maps look modern and ‘very NYC.’
View more images of the maps below.