Nike App Helps Designers Create Sustainable Products [Video]

‘Making’ helps product creators make informed decisions about the materials they choose by ranking them based on four impact areas.

Nike’s new app ‘Making‘ helps designers and product creators make informed decisions about the environmental impact of the materials they choose. The free app, available to download from iTunes, ranks materials on four impact areas: water, chemistry, energy, and waste.

Nike App Shows Designers The Environmental Impact Of Their Creations [Pics]

The designer-specific tool is easy to use and was created with insights and feedback from students at London College of Fashion’s Centre for Sustainable Fashion. They also used the app to create their own capsule collections. Lee Holman, Nike VP of apparel design, said:

Innovation is in Nike’s DNA, and sustainability is an integral part of Nike’s design process. We’ve created the MAKING app to empower any designer around the world to make better materials choices in the initial stages of the innovation process to ultimately create products that are better for consumers and better for the planet.

Making is powered by data from the Nike Materials Sustainability Index (MSI), a database built on more than seven years of materials research and analysis.  The app scores materials out of a possible 50 points, further ranking them based on specific environmental impact areas and whether they use recycled or organic content. Check out the pictures and videos below to learn more about Making:

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