Fantasy Sneaker Website Calls On Nike To Make Female-Friendly Sizes

Fantasy Sneaker Website Calls On Nike To Make Female-Friendly Sizes

Two women on the cutting-edge of urban fashion petition big brands for something that would actually fit.

Ross Brooks
  • 26 july 2013

Emily Hodgson and Emilie Riis are the founders behind Purple Unicorn Planet – a website that showcases “men’s only” style sneakers in the hope of getting them made in women’s sizes as well.

Sneaker culture is just as popular amongst women as it is amongst men – especially in big urban centers like New York and London. The challenge for women however – is getting ahold of the latest sneakers in a size that isn’t going to look like a clown shoe.


Some companies such as Nike don’t even make many of their more unique styles in sizes for women – especially if they’re designed using custom colorways, materials or patterns.

As Riis put it during an interview:

Girls don’t just want pink, purple, or banana yellow trainers.

Two styles of sneakers the duo have their sights set on are the Nike Lunar Force 1 Fuse Premium and the Nike Air Force line. Both are featured on Purple Unicorn Planet, but the link takes you through to a page explaining that they aren’t even available in women’s sizes.

While it might seem like an attack on the company, the pair make it clear that they chose to focus on Nike purely because it has so many great styles of sneakers to choose from – if you’re a man.


The website was completed as a personal project away from their day jobs in an advertising agency. Some may think the campaign is just another brief they are working on for their employer – but it’s actually the result of their personal passion for the latest footwear.

By profiling their favorite sneakers and showing Nike there is a demand for women’s sizes – Hodgson and Riis are hoping to change the status quo and get big name sneaker brands to start making shoes of all sizes.

Purple Unicorn Planet


How Indiegogo Is Becoming An Adult Product Destination

Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling


Get PSFK's Related Report: Future of Automotive

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Related Expert

Avi Savar

Crowdfunding, Social Media

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation


Future Of Work
Cultivating The Next Generation Of Leaders

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

Retail september 23, 2016

Live Beacon Simplifies Cloud Sharing For Businesses

The battery-powered device and smartphone app allow anyone to send location-specific content without the hassle of code or hardware

No search results found.