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Pepsi Campaign Levitates Man On London Streets

Pepsi Campaign Levitates Man On London Streets
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Suspended in mid-air and attached to a London double decker bus, stunt man Dynamo wows viewers in latest ad

by Keerthana Jagadeesh
  • 1 july 2013

The soft drink company’s latest ad shows daring stuntman, Dynamo, mid-air and levitating alongside a London red bus. The stunt must’ve given Londoners quiet the jolt ¬†since Dynamo looked composed as he pulled out his smartphone and took a video of the stunned faces passing by on the streets. Pepsi¬†used the hashtag #LiveForNow while sharing the video.

This seems like a gimmicky ad trick, perhaps more of a flash in a pan than an authentic way to connect with Pepsi drinkers. People might be debating the technical trick behind the levitation and there are already speculations of a fake arm being used to hold Dynamo still.

Fake arm or not, traversing around London attached to the side of a bus is a gutsy stunt. But will Pepsi reveal how they achieved it?

Check out the video below and take your best guess at how it was done.

Pepsi

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