menu

Powder Turns Water Into Gel To Fight Droughts

Powder Turns Water Into Gel To Fight Droughts
Advertising

Agricultural wonder can expand to 500 times it's original size and store water for up to a year.

Ross Brooks
  • 18 july 2013

Solid Rain is a Mexican-made product that looks like salt and sells for $25 a pound. It’s makers claim that the product is capable of solving the world’s drought problems.

The product’s creator is a chemical engineer by the name of Sergio Jésus Rico Velasco, a man who’s spent decades trying to mitigate the drought problems that Mexico suffers from.

Inspired by baby diapers – Solid Rain is actually a highly absorbent polymer called potassium polyacrylate, which soaks in water up to 500 times its original size. 10 grams is all it takes to soak up a litre of water, transforming it into a thick, translucent gel.

The water can stay in this state for up to a year, not being effected by evaporation or having any other way to escape except when it is consumed by a plant’s roots.

solid-rain-drought-powder-mexico

A study by the Mexican government showed that farm plots yielded 300 percent more crops when Solid Rain was used. Three examples include oatmeal, which yielded 5000 kg per hectare with Solid Rain, versus 2500 kg per hectare without, sunflowers . 3000kg with versus 1000kg without, and bean which yielded a staggering 3000kg with versus 450kg without.

Solid Rain has been nominated twice for a Global Water Award by the Stockholm International Water Institute, it received the Ecology and Environment award from the Fundacion Miguel Aleman, and it’s been used in Mexico for a decade.

Recently gaining FDA approval in the US, the product has struggled to make a name for itself, in part because most of the marketing is word of mouth, and also the flooding that has made it less relevant at this point in time within the US.

Apart from farming, it can also be used to reduce the amount of watering need for lawns, gardens, flowers and countless other home-based plants. Considering the cost, it’s definitely worth trying out Solid Rain and helping the company market itself for what it is, a potential solution to drought all across the world.

solid-rain-drought-powder-mexico-3

Solid Rain

Trending

Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

Health
Retail Yesterday

Store Technology Expert: Why Retailers Must Invest In Store Associates

Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

Travel Yesterday

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Design & Architecture Yesterday

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built

Sustainability Yesterday

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry

Related Expert

Danah Boyd

Data, Advocacy, Privacy

Experiential Marketing Yesterday

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse

Syndicated Yesterday

What PSX 2016 Tells Us About The Modern Games Industry

Nostalgia and big brands are defining how the console market is being shaped

Mobile Yesterday

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Technology Yesterday

The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts

Food Yesterday

Minute Maid Opens A Store That Sells Nothing

The beverage company opened a pop-up shop that encourages customers to write letters to their parents instead of buying a gift

Entertainment Yesterday

Samsung And Viceland Partner For A Virtual Reality Documentary On The Syrian War

The White Helmets film uses VR to immerse viewers in the everyday conditions of the war-torn country

Design & Architecture Yesterday

These Designs Bring Modern Architecture To The Humble Birdhouse

Artist Douglas Barnhard has imagined a series of designs emulating the work of architects such as Frank Lloyd Wright and Joseph Eichler

AI Yesterday

Nine Technologies To Invest In When It Comes To Retail [Future Of Retail]

Retailers are leveraging assistive technology to help employees in their daily tasks and customers on the sales floor

PSFK EVENT

FUTURE OF RETAIL 2017
Conference Built Around Our Report Launch
BUY TICKETS

Travel Yesterday

Acura Cockpit Envisions The Future Of Autonomous Travel

The car brand has built a proof that offers a sneak peek of the self-driving vehicle experience

Retail Yesterday

How Artificial Intelligence Is Enabling Anytime Shopping & On-Demand Support

Retailers are leveraging advanced technology to relieve associates from mundane tasks, while better assisting customers

Cities Yesterday

NYC Map Calculates Economic Benefits Of Every Tree

TreesCount! maps all the greenery in the five boroughs and even figures out how much money it saves the city

No search results found.