How Purified Living Is Changing The Design Of The Home [Future Of Home Living]

How Purified Living Is Changing The Design Of The Home [Future Of Home Living]

PSFK Labs looks at how tech-enabled and natural filtering systems are improving the air we breathe in our living spaces.

  • 28 july 2013

According to the Environmental Protection Agency, Americans on average spend approximately 90 percent of their time indoors, where the concentrations of some pollutants are often 2 to 5 times higher than typical outdoor concentrations. If we’re spending that much time inside, shouldn’t our living spaces, offices and schools be designed to ensure the optimal environmental conditions? While material choices and building systems play a big role in that equation, a new range of products are empowering consumers to improve the comfort and quality of their homes.

In a trend from our Future of Home Living report called Purified Living, PSFK Labs looks at how this new range of tech-enabled and natural filtering systems are being integrated into products to improve the environmental quality of people’s living spaces. These dual purpose designs make it easy for owners to remove contaminants, odors and impurities from the air and water in their homes, ensuring the overall health and safety of both themselves and their families.


As self-improvement guru, Deepak Chopra noted recently in the New York Times,

“The next step in real estate is to understand that sustainability should begin in the home. Our bodies are sustainable but exposed to pollution, no different than the environment.”

As we begin to think about our health more holistically, our living spaces and the products within them take on a more significant role. But how can we ensure a healthier home environment without completely changing our lifestyle?


One example of this trend is the Greenhood, a kitchen range hood that helps eliminates odors while sanitizing the air around it, using a technology similar to what’s found in ionizing air-purifiers. Created by Italian kitchen-maker Snaidero and appliance-maker Falmec, the always ‘on’ hood acts in eliminating odors and pollutants from organic molecules suspended in the air like cigarette smoke and smells from cleaning supplies. A sensor embedded in the hood depicts a leaf turning from yellow to green as air quality improves, providing owners a visualization through which they may additionally monitor their kitchen’s air quality.


In another example supporting the Purified Living trend, the Saratech Permasorb Wallpaper is a product that is embedded with thousands of tiny spherical absorbers to capture harmful airborne toxins like pesticides and radon. Functioning similarly to a charcoal-like absorbent, the wallpaper serves as a retrofitting alternative that alleviates lingering contaminants sometimes resulting from flaws in heating, ventilation, and air conditioning systems to continuously purify a room’s air quality. Developed by German carbon absorption company Blücher Technologies, the wallpaper’s embedded technology is able to physically absorb volatile organic compounds, which can not only clean the air for safety purposes, but help eliminate odors as well.

New technologies such as the Greenhood and Saratech Permasorb Wallpaper are examples of how innovators are working to seamlessly embed qualities of air purity and well-being into the design of common household products. These examples fall under the larger theme we’re calling Equilibrium, which points to the way architects and designers are integrating feelings of balance, health, and well-being into people’s living spaces and everyday lives.

PSFK has announced the latest in a series of trend reports. Following studies into retailsocial mediagamingwork and mobile, the PSFK Labs consulting team have generated the Future of Home Living report. That report manifests as a free summary presentation, an in-depth downloadable PDF and an exhibition in New York City that runs to August 16.

RSVP below to take a tour of the exhibition at 101W15th.



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