Parkinsons UK mixes up simple tasks like tying a tie to show what life is like for someone suffering from the condition.
Ad agency The Assembly Network created a series of outdoor and print ads that give people a glimpse of what life is like for those who suffer from Parkinson’s.
The campaign was created for Parkinsons UK, a support and research charity dedicated to finding a cure and helping improve the lives of those who have Parkinson’s.
The ads feature regular activities such as putting on socks or shoes, making a cup of tea, tying a tie, making toast, and switching on the lights, but present these activities in images that are scrambled up to show how Parkinson’s can affect the messages that the brain sends to the body.
Scroll through images of the ads below.